KAELA WHITE
A child of Scalapay (Europe’s Klarna), something special was needed to zhuzh up the checkout process. Everyone was browsing but not completing their buying experience. We needed to make people click that checkout button.
SOLUTION
That was the answer, the button. We had to draw attention to the button, hence we made it unmissable. The magic gradient was introduced and became the gateway to the world of magic. It’s bright, energetic, wonderful and a bit hard to miss.
Paired up with bespoke illustrations that bring an element of joy and surprise, a checkout world was created that would excite, delight and reward.
Strategy
Illustration
Web Design
Strategy
Charlie Harrington
Creative Direction
Ed Bolton
Designers
Kaela White, Jihye Lee
Copy
Daniel O’Hara
Made with love at
Yonder Consulting