KAELA WHITE
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INKERMAN
Discovered in Nantucket, Inkerman is a footwear first brand that blends heritage and craft with modern view point. We were given the chance to rethink how the brand shows up to tell its story. 
inkermannyc.com

















CREATED WITH AND FORInkerman


YEAR2022 - 2023


CREATED WITH LOVE AT 
Yonder ConsultingMY ROLELead designer 


DELIVERABLESBrand Identity
Strategy
Tone of Voice
Art Direction
Photography
Moving Image
Guidelines












CHALLENGEThe founders (Thomas and Will) came to us like two lost puppies. They didn’t know where they were, where they wanted to go and what to do about it. They needed to focus in on their story to dictate what the next move was.














SOLUTION

With the perfect pairing - strategy and creative joined forces creating the new New Englanders. Inspired by the feeling of escape and and their backyard, the visual identity became raw and plain-speaking allowing their stories, shoes and garments to take center stage.




























With subtle hints to Thomas and Will’s memories, the system is flexible and adapts to each season and destination. From e-commerce and social to seasonal campaigns, the product is always placed first while giving space to the stories that make each collection meaningful?


































THE IMPACTWe created a refined, flexible visual identity that gave confidence to Thomas and Will to recreate their look and feel time and time again. 
So where to next?



































More projects!

hellokaelawhite@gmail.com@fornanna07759340713