INKERMAN
Inkerman is a brand at the intersection of heritage, craftsmanship and contemporary identity. With a longstanding reputation rooted in quality and bespoke service, the project invited us to rethink how the brand communicates its values visually and experientially. Our work gave form to a narrative that balances tradition with modernity, helping Inkerman stand confidently in a crowded luxury space while staying true to its craftsmanship legacy.
inkermannyc.com
CREATED WITH AND FORInkerman
YEAR2022 - 2023
CREATED WITH LOVE AT
Yonder ConsultingMY
ROLELead designer
DELIVERABLESBrand Identity
Strategy
Tone of Voice
Art Direction
Photography
Moving Image
Guidelines
CHALLENGEInkerman’s products - handcrafted boots, sneakers, loafers and apparel - are designed for real life, but the previous brand expression didn’t fully reflect the lived experience behind them. The brief was to build a system that honors this authenticity and makes every touchpoint feel like a natural extension of how customers live, work and explore.
SOLUTIONWe developed a visual identity rooted in simplicity and texture, one that reflects premium materials and thoughtful design without distraction. The system celebrates Inkerman’s New England-inspired ethos and weekend away mentality - rugged yet refined, practical yet purposeful.
This identity adapts seamlessly across environments. From e-commerce and social to seasonal campaigns, it always places the product first and givies space to the stories that make each collection meaningful.
THE IMPACTA refined, flexible identity that strengthens Inkerman’s voice in the market, enhances product storytelling, and invites customers into a world where quality and experience truly matter.
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