KAELA WHITE

INFO

Inkerman

PROBLEM
The founders, Thomas and Will came to us like 2 lost puppies. They didn’t know where they were, where they wanted to go and what to do about it. They needed to focus in on their story to dictate what their next move was.

SOLUTION
With the perfect pairing, strategy and creative joined forces creating the new New Englanders. Inspired by the feeling of escape and their backyard, the visual identity became raw and plain-speaking allowing their stories and garments to take center stage.

With subtle hints to Thomas and Will’s memories, the system is flexible and adapts to each season and destination. So, where to next?

Brand Identity
Strategy
Art Direction

CREDITS

Strategy
Alexei Hartely, Georgina Farmer

Creative Direction
Kaela White

Designers
Kaela White, Josie LoVallo,
Mrudula Kuvalekar

Copy
Daniel O’Hara

Made with love at
Yonder Consulting

KAELA WHITE

INFO

We pulled off their first art directed photo shoot with just 200 bucks.

The logo nods to the iconic red Nantucket ship but shhh only the locals know that.

We also made sure the system is easily adaptable for seasonality.

And that it would bring in the big bucks

Remember to smile today!