FERRY ISLAND
Ferry Island is a brand rooted in movement, horizon-wide thinking and the unique rhythm of coastal life. Our work reimagines its identity to reflect both the character of the place and the ambition of the brand - capturing a sense of connection, openness and quiet confidence that feels true to its origins. The result is a visual language that balances elemental simplicity with a contemporary point of view, giving Ferry Island a presence that’s as memorable as the landscape that inspires it.
CLIENTRelated Argent
YEAR2025
CREATED AT bandstandMY
ROLELead designer
DELIVERABLESBrand Identity
Strategy
Tone of Voice
Messaging
Art Direction
Photography
Moving Image
Guidelines
CHALLENGE Related Argent approached us with a brief that was as ambitious as its name suggests: to help create a brand that capture’s not just a sense of place, but a way of life. The project needed to articulate an identity rooted in community and horizon-wide thinking. The challenge was to create a brand that felt contemporary, authentic and resonant with both local audiences and broader markets, reflecting the soul of a place defined by movement, connection and natural rhythms.
SOLUTIONWe developed a brand identity grounded in intuitive symbolism and purposeful simplicity.
Every element of the identity was designed to echo core themes of connectivity, resilience and clarity: from bold, open compositions that evoke the colour and texture of coastal life, to typography and mark-making that balances strength with approachability. The colour palette, informed by wind-washed hues and subtle tides, gives the brand a distinctive presence that feels both contemporary and reflective of an island’s natural palette.
IMPACTThe reimagined identity has given Ferry Island a platform that is unmistakably its own: a brand that carries the breeze of its origin and the ambition of its future. By avoiding generic seaside clichés and instead distilling the essence of island connectivity and coastal environment into a visual language, the work positions Ferry Island as a confident, memorable presence in its category.
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