KAELA WHITE
The journey one goes on when making Hajj should be as seamless and stress-free as possible, but that is just not the case. Our task was to create a space for locals to take comfort during their pilgrimage.
SOLUTION
A distinctly calm identity meant stripping everything back. Lots and lots - and I mean lots of space - was incorporated to remove any cluttering elements. A restful brown and beige palette paves the way for tranquility.
Inspired by Picasso’s bull, the illustrations reflect both the landscape and hospitality in its simplest form. This is what you get when you leave it all behind.
*Name removed due to project still being in
progress and under NDA :)
Strategy
Illustration
Editorial design
Strategy
Tom Heath, Tom Mansfield
Creative Direction
Ed Bolton, Orun Uddin, Manny Dhanda
Designers
Kaela White, Jaimie Ritchie
Copy
Daniel O’Hara, Victoria Twal
Made with love at
Yonder Consulting