ANOTHER HOTEL BRAND
For many, pilgrimage is a journey of deep meaning yet the spaces meant to support that experience often fall short of the emotional and physical respite that travellers need. Another Hotel Brand was conceived to change that. Rooted in simplicity, tranquillity and human-centred design, this project creates a place that feels like rest itself: uncluttered, considered and completely in tune with the moments that matter most on a journey of significance.
CREATED WITH AND FORAnother hotel brand
Name removed due to project still being in progress and under NDA.
YEAR2021 - 2023
CREATED WITH LOVE AT
Yonder ConsultingMY
ROLEDesigner
DELIVERABLESBrand Identity
Strategy
Tone of Voice
Art Direction
Guidelines
Templates
Experiential Ideas
CHALLENGEFor many, the journey of Hajj is one of deep spiritual significance – but the experience surrounding it is often overwhelming. From travel logistics to unfamiliar environments, moments of rest and reassurance can be hard to find when they are needed most.
Our challenge was to create a hotel brand that offered pilgrims a sense of calm, comfort and clarity during an emotionally and physically demanding journey. The brand needed to feel respectful, grounded and reassuring – without unnecessary noise, decoration or distraction.
SOLUTIONThe identity was built around the idea of removing rather than adding. We stripped everything back to its essentials, allowing space to do the work. Generous use of negative space creates a visual rhythm that feels unhurried and considered, giving the eye – and mind – room to rest.
A muted palette of warm browns and soft beiges draws directly from the surrounding landscape, reinforcing a sense of grounding and tranquility. The illustrations, inspired by Picasso’s bull, reduce form to its simplest expression – echoing both the physical environment and the quiet hospitality at the heart of the experience.
Every element was designed to feel intentional, calm and supportive, offering a visual sanctuary for those passing through.
IMPACTThe result is a brand that prioritises peace over performance. One that creates emotional ease at a moment when it matters most.
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