KAELA WHITE



Another Hotel Brand

PROBLEM
The journey one goes on when making Hajj should be as seamless and stress-free as possible, but that is just not the case. Our task was to create a space for locals to take comfort during their pilgrimage. 


SOLUTION
A distinctly calm identity meant stripping everything back. Lots and lots - and I mean lots of space - was incorporated to remove any cluttering elements. A restful brown and beige palette paves the way for tranquility. 

Inspired by Picasso’s bull, the illustrations reflect both the landscape and hospitality in its simplest form.  This is what you get when you leave it all behind.

*Name removed due to project still being in
progress and under NDA :)


Brand Identity
Strategy
Illustration 
Editorial design



CREDITS

Strategy
Tom Heath, Tom Mansfield 

Creative Direction
Ed Bolton, Orun Uddin, Manny Dhanda

Designers
Kaela White, Jaimie Ritchie

Copy
Daniel O’Hara, Victoria Twal 

Made with love at
Yonder Consulting









Focusing on the essentials, we binned anything that was cluttering the visual identity.   













Inspired by Picasso’s Bull, the illustrations are abstracted down to their simpliest forms.















We covered all the experiences and touch points. Whatever the needs are, we’ve got them covered.











Richness was brought back into the brand through select materials and a digital stock palette.










Remember to smile today!

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