ALLYE In a world of sustainable energy brands that all look and feel the same, Allye set out to be different, to be as much about people as it is about power. Tasked with shaping a brand for a new battery storage solution, we created a visual and verbal identity that’s vibrant, accessible and unapologetically human. Allye doesn’t just store energy, it energises connection, community and possibility. allye.com
CREATED WITH AND FORAllye + Jonathan Carrier
YEAR2023
CREATED WITH LOVE AT
Yonder ConsultingMY
ROLELead designer
DELIVERABLESBrand Identity
Tone of Voice
Guidelines
Website
CHALLENGEThe sustainable energy sector is growing fast which is a good thing. But visually, it’s become crowded with safe choices: blue palettes, technical jargon and brands that feel distant, cold and indistinguishable from one another.
Allye, a battery storage solution, wanted to break away from this sameness. They needed a brand that didn’t just signal sustainability, but stood for people. One that felt bold, optimistic and accessible in a space dominated by engineering-led communication. To be heard, Allye needed to look and sound different – and have the confidence to stand up for it.
SOLUTIONThe brand was built around a simple idea: power to the people. Allye exists to support the collective, so clarity and tone of voice were prioritised to ensure the brand speaks with people, not at them.
A friendly, trustworthy logo introduces Allye as an ally rather than a faceless energy brand. A vibrant, flexible colour palette brings warmth, movement and diversity into the system, reflecting the energy and variety of the people it serves.
Custom Allye skins – bold, ownable patterns inspired by grid disruption – add a layer of visual intrigue. Designed to stand out even when no one is watching, they turn infrastructure into expression.
IMPACTThe result is a brand that challenges expectations of what sustainable energy looks and feels like. Allye confidently steps away from the sea of blue and into a space that is expressive, human and full of energy