ALLYE There is a big sea of sustainble brands that all look the same. Surprise, surprise. We set out to try be different and instill the trust of the Allye team. With some tea, cookies and lots of electrical terms, I think we got somewhere pretty cool. allye.com
CREATED WITH AND FORAllye + Jonathan Carrier
YEAR2023
CREATED WITH LOVE AT
Yonder ConsultingMY
ROLELead designer
DELIVERABLESBrand Identity
Tone of Voice
Guidelines
Website
CHALLENGEThe world of sustainable energy is overflowing, which isn’t a terrible thing! But it’s overflowing with blue, bland and not so inspiring design. Allye - a battery storage solution - approached us for something different and daring. They needed to stand out in order to stand up.
SOLUTIONPower to the people explains it best. Allye is a brand that lives and breaths for the human race. As we’re not all engineers, tone of voice was given priority to ensure we know what we’re talking about.
As it’s all about the collective, the friendly and trustworthy logo introduces you to Allye.
The varying colour palette expressed the energy, vibrancy and diversity as is reflected in the imagery. To top it all off, the Allye skins (patterns) visually represent the grid disruption and stand out even when no one is watching.
IMPACTA brand that that challenges expectations of what sustainable looks and feels like. Confidently stepping away from the sea of blue and into a space that is expressive, human and full of energy. Thank you Jonathan and the Allye team for trusting us!