KAELA WHITE



Allye 

PROBLEM
The world of sustainable energy is overflowing, which isn’t a terrible thing! But it’s overflowing with blue, bland and not so inspiring design. Allye - a battery storage solution - approached us for something different and daring. They needed to stand out in order to stand up.


SOLUTION
Power to the people explains it best. Allye is a brand that lives and breaths for the human race. As we’re not all engineers, tone of voice was given priority to ensure we know what we’re talking about.

As it’s all about the collective, the friendly and trustworthy logo introduces you to Allye. The varying colour palette expresses the energy, vibrancy and diversity as is reflected in the imagery. To top if all off, the Allye skins (patterns) visually represent the grids disruption and stand out even when no one is watching.


Brand Identity
Product Design
Web Design
Deck Design
CREDITS

Creative Direction
Stephen Haggarty, Manny Dhanda

Designers
Kaela White

Copy
Victoria Twal, Nathan Cook

Made with love at
Yonder Consulting









Engineers and designers unite! Finding commonality in creating something positive.










It became a team effort to create a distinctive, commanding and humanistic wordmark.













The skins are undeniably head turning. They introduce a playful representation of the grid.












Remember to smile today!

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